At 6’4”, it’s little wonder Joe likes thinking big, creating strategic communications in all facets of advertising on a regional and national level. A song-and-dance-and-DJ man, Joe is also known as a nationally and internationally recognized Creative Director responsible for shaping brands as diverse as General Motors, First Niagara Bank and The Rochester Philharmonic Orchestra.
Joe is currently a principal co-owner and Creative Director of Brandtatorship. A boutique advertising agency in Western New York that specializes in forging ideas that help companies take charge of their brand. He started his career almost 20 years ago at JWT in Detroit, MI where he helped grow clients like The Ford Motor Company and White Castle. From there, he traveled south to JWT Atlanta and after a couple of years enduring the sweltering heat landed in Rochester, NY working for the McCann Worldwide subsidiary, Jay Advertising. Most recently, he was the creative director for StormFrog, an all-digital company in the suburbs of Rochester. With a stylus pen or pencil in hand, Joe’s expertise shines across a diverse field of disciplines including art direction, digital, broadcast production, illustration, and social media.
Joe is a three-year past president of the Rochester Advertising Federation (RAF), a member of the National American Advertising Awards council board, and has served as an official blogger for the ADMERICA Conference for two years as well as the upcoming 2016 conference in Disneyland. For the last 10 years he has been involved in every facet of the ADDYs from judge to administrator to entrant at the local, district, and National level. He has also served as a judge for the AAF District 5 NSAC and AAF National A2 Public Service competitions.
Know this about Joe. If he likes you, he’ll draw a caricature of you. If he really likes you, he’ll make it resemble you and not the cartoon blue jay Mordecai.