Courtney Smith

CO-FOUNDER, President / Director of Accounts

As a principal and head of accounts at Brandtatorship—and mother of three—Courtney is as expert at marketing and client relations as she is with bath time.

Courtney began her advertising career at Arnold Worldwide. During her tenure, she worked on the Massachusetts Department of Public Health Tobacco Control Program, a worldwide leader in tobacco control. She worked closely with the CDC to assist other Tobacco Control programs nationally and internationally, using the creative her team developed. The result: Massachusetts is a smoke-free state.

Making the move to Hill Holiday, Courtney managed the broadcast production of Marshalls current and new store campaigns and helped develop core marketing strategies that enabled not-for-profits—such as Volunteers of America and Home For Little Wanderers—to reach their donor audience via broadcast, print and direct mail.

During her tenure as Account Director at Jay Advertising, Courtney spearheaded the agency’s new business efforts, managed client relations for Raymour & Flanigan Furniture and volunteered her time on several not-for-profit accounts. Most recently, Courtney led StormFrog’s strategic marketing efforts and played a critical role in developing new client relationships.

Joseph Mayernik

Creative Director

At 6’4”, it’s little wonder Joe likes thinking big, creating strategic communications in all facets of advertising on a regional and national level. A song-and-dance-and-DJ man, Joe is also known as a nationally and internationally recognized Creative Director responsible for shaping brands as diverse as General Motors, First Niagara Bank and The Rochester Philharmonic Orchestra.

Joe is currently a principal co-owner and Creative Director of Brandtatorship. A boutique advertising agency in Western New York that specializes in forging ideas that help companies take charge of their brand. He started his career almost 20 years ago at JWT in Detroit, MI where he helped grow clients like The Ford Motor Company and White Castle. From there, he traveled south to JWT Atlanta and after a couple of years enduring the sweltering heat landed in Rochester, NY working for the McCann Worldwide subsidiary, Jay Advertising. Most recently, he was the creative director for StormFrog, an all-digital company in the suburbs of Rochester. With a stylus pen or pencil in hand, Joe’s expertise shines across a diverse field of disciplines including art direction, digital, broadcast production, illustration, and social media.

Joe is a three-year past president of the Rochester Advertising Federation (RAF), a member of the National American Advertising Awards council board, and has served as an official blogger for the ADMERICA Conference for two years as well as the upcoming 2016 conference in Disneyland. For the last 10 years he has been involved in every facet of the ADDYs from judge to administrator to entrant at the local, district, and National level. He has also served as a judge for the AAF District 5 NSAC and AAF National A2 Public Service competitions.

Know this about Joe. If he likes you, he’ll draw a caricature of you. If he really likes you, he’ll make it resemble you and not the cartoon blue jay Mordecai.

Niki Stonelake

Digital Director

Niki's accuracy as a trap shooter helps her nail what the client's looking for in projects.

With more than five years of digital experience under her belt, Niki has quickly earned a reputation as a digital guru who helps clients achieve exactly what they're looking for. Starting off her career as a Project Manager at StormFrog, Niki was responsible for managing all ad agency partner relationships and projects, as well as developing new business opportunities throughout the US. She was also tasked with the on-time delivery of all developer-driven work and maintaining clear lines of communication with clients.

Niki's top priorities were managing Norwegian Cruise Line's award-winning learning management system, NCL University, Dunn-Edwards main website and blog (specs+spaces), Heinen's Grand Store Opening website, and Northgate Markets. Her interest in new technology, strong analytical knowledge and seemingly boundless enthusiasm bring a breath of fresh air and energy that, quite simply, gets things done.

Sarah LaMendola

Associate Art Director

If you don’t find Sarah at the shop knee-deep in inspired design work, you’re going to have to look far and wide to catch sight of her. An adventure seeker in pretty much anything that involves water, wheels, or wings, she puts that spirit and passion into every project that crosses her desk. Since graduating from Rochester Institute of Technology, Sarah has held positions at RIT and Rubber Form, and was most recently a freelance designer before joining the Brandtatorship family as an Associate Designer. 

An integral part of the success of our clients’ brands, Sarah’s present roster includes DealerDOCX/CloudDOCX, Rochester Precision Optics, Ad Council of Rochester, the Equicenter, Worm Power, Heinen’s Grocery Store, Sea Salt & Smoke, Solu Digital, and Brite Computers.

Mary Eagle

Account Supervisor

Since joining Brandtatorship in 2014, Mary’s assumed the helm of a handful of clients as Account Supervisor.  Prior to her arrival, her project management background trotted all over the country, including a five-month Winnebago sporting event roadtrip for Nextel phones, a position managing Balance Bar Adventure Race events with Octagon Sports Marketing in CT, a gig in Vail, CO working on the Teva Mountain Games, an Account management position with Mason Selkowitz McDermott in Rochester, and, most recently, a run as Community Impact Campaign Program Manager for the Ad Council of Rochester.

Considering her affinity and talent for wrangling all of the arms and legs of the projects and campaigns she manages for clients (plus raising a little boy and a big English Bulldog with her husband, Charlie), Mary admits that if she had it to do all over again, she would be a Veterinarian. Or a farmer. And while we hope she doesn’t do it all over again, we’d definitely bring our animals her way. Or buy our veggies from her.