Rochester Precision Optics Rebrand

Rochester Precision Optics conducted an agency review to obtain a marketing partner. We were hired to reposition Rochester Precision Optics, as well as its subsidiaries. 

We created a new brand identity, which translated to all communications. We launched their new website, along with a new tradeshow presence, sales presentation, sell-sheets and apparel. We also manage social media for RPO & ASE and will be executing a public relations strategy.