Boy Scouts of America

Celebrating the 100th Anniversary of the Eagle Scout.

2012 marked the 100-year anniversary of the Eagle Scout Award —a milestone we helped the Boy Scout’s Seneca Waterways Council celebrate by highlighting five of their Eagle Scouts (three of the newest and two of the oldest), the values they embody and how those values have become a part of the fabric of their lives.

For the Annual Report, we photographed them with their sashes—each hand-stitched collection of merit badges as unique as their own fingerprint—and told their stories in exactly 100 words each.

A poster series was created to support the campaign as well. All of the copy found in the Annual Report and poster series emulates the embroidery found on Boy Scout badges and patches, and the final Annual Report’s themselves were stitch-bound.

Winner of four Rochester Advertising Federation (RAF) American Advertising Awards (ADDY). Gold: Annual Report, Gold: Poster Series, Gold: Photography Campaign, Silver: Campaign

Winner of three District 2 American Advertising Awards.
Gold: Annual Report, Silver: Poster Series, Silver: Integrated Campaign