Rochester Precision Optics

We helped RPO see beyond the lens, and beyond what their brand could be.


Project Scope

  • Brand Workshop
  • Positioning & Manifesto
  • Logo Design
  • Logo Family Design
  • Brand Standards
  • Tradeshow Displays
  • Sell Sheets and Collateral

Rochester Precision Optics required a rebrand to position themselves a step-above their competitors. From design to prototyping to precision manufacturing, Rochester Precision Optics is the reliable partner for optics and photonics system success. Plus, the rebrand needed to include a connection with their newly acquired partner company ASE.  The rebrand started with a brand workshop where we facilitated a discussion to craft a positioning statement and brand manifesto. The new direction required a logo refresh that was flexible enough to incorporate ASE and additional entities—essentially creating a solid logo family. 

We also created a tradeshow booth for both RPO and ASE brands. Each entity attends events frequently and needed a traveling booth that stands out among the clutter.