Wonderland was a evening to believe in impossible things. The 24th annual gala Golisano Children's Hospital at The Rochester Riverside Convention Center was transformed into Wonderland. Guests were be able to wander through the magical world of make believe while enjoying delicious food and drinks, live entertainment and live and silent auctions.
Our team served on the committee for the 24th Annual Golisano Children’s Hospital Gala providing the event theme and all supporting creative elements. Golisano had never executed a theme that was focused on children, and we felt using Alice in Wonderland was playful, but could be easily identified with by the attending audience. Every detail was thoughtfully considered, and executed for this momentous event, which launched a $100 million capital campaign to transform the Children’s Hospital.
The outcome, over 900 guests, the largest ever attendance, and the most money raised in one evening, $1.5 million.