We helped RPO see beyond the lens, and beyond what their brand could be.
Positioning & Manifesto
Logo Family Design
Sell Sheets and Collateral
Rochester Precision Optics required a rebrand to position themselves a step-above their competitors. From design to prototyping to precision manufacturing, Rochester Precision Optics is the reliable partner for optics and photonics system success. Plus, the rebrand needed to include a connection with their newly acquired partner company ASE. The rebrand started with a brand workshop where we facilitated a discussion to craft a positioning statement and brand manifesto. The new direction required a logo refresh that was flexible enough to incorporate ASE and additional entities—essentially creating a solid logo family.
We also created a tradeshow booth for both RPO and ASE brands. Each entity attends events frequently and needed a traveling booth that stands out among the clutter.