The secret art of context words: Insight, time, space and motion. Words are the most powerful drug used by mankind and the longer the headline the higher the click through rate for native digital campaigns. The justification behind this is statement is the use of context words. Marketers use these context words to trigger the right emotions that capture attention of users so they can interact with a brand. Examples of Insight words are relaxation, discovering, thoughts, secrets and considering. Time base words are history, everyday, years, soon, updated. Examples of Space words are widest, tallest, skinny, long, and diagonal while Motion base words are appearing, replacing, entering, falling and growing.
What context words are you using to grab customer attention for your clients?